I’m sitting on my porch as I write this all bundled up in a blanket feeling the cool Fall breeze on my face. I enjoy spending a lot of time outside in the summer and I think that what I love most about Autumn is the invitation the cold weather brings to hibernate. The cool air beckons me to go inward, to stop doing so much and start the process of germinating something new. 

Maybe you brainstorm and get all excited and then when it comes time to share your idea or new creation with your clients you get tongue tied…how will you share about your new project? How will it help address your clients problems? How can you communicate that to them in a clear and succinct way? 

For health and wellness professionals, niching down is a topic that can stir up a plethora of emotions, from anxiety and fear to excitement and inspiration. 

So if it’s such a mixed bag you may ask the question, "do I really need to narrow down my audience when what I want...